August 26, 2015 andrea

Define “SEO”

SEO is a hot topic right now in the world of web design. It’s also kind of hard to explain, but we’ll give it our best shot. First off, you should know it’s an acronym. SEO = Search Engine Optimization.

Dictionary Definition: [n] the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. (confused? read on)

Our Definition: doing some things (we’ll elaborate later) to help your site rank higher on search engines

“Ok, so what are these ‘things’ that make my site rank higher?”
Depends on who you ask. With SEO, you have to be careful to not break any rules. Since everyone wants their site to rank high, some people have found ways to trick the system.. but that road usually just leads to being blacklisted. Which sounds bad without even having to explain what it means.

“Gotcha. But you didn’t really answer my question.”
Right, sorry. The best thing you can do to improve your SEO is to make sure your site always has fresh content that is relative to your website’s topic. Really, you just want to have a strong web presence.

“How do I get a strong web presence?”
There are several things that contribute to a strong web presence. One is a blog. Writing a blog is a great way to produce and share information about your organization. Another way is through social media. Facebook, Twitter, Google +, Pinterest, Instagram, and the list goes on… Any way to get people talking about you is good for SEO.

“But I still don’t really get it. What exactly is SEO?”
Let us try to explain it this way.. Take Google for example. When you do a search for “web design company near me”, Google has to have some way to decide which sites are listed on page 1 and page 2 and so on. For the sake of time, let’s just say Google “scans the Internet” and the websites that are the most popular and have the best and most relative content get pushed to the top. SEO includes all of the practices and tips that help your website become one of those popular sites.

“How do I know if my SEO is good or bad?”
Do a Google search for some keywords related to your website and see where you rank on the results. (P.S. It takes a while for Google to pick up on new websites, so if it’s new you may not get ‘real’ results from this.)

Any more questions about SEO? Have a word you need us to define? Send us a message via our contact form below and we’ll get back to you ASAP.

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