Define “SEO”

SEO is a hot topic right now in the world of web design. It’s also kind of hard to explain, but we’ll give it our best shot. First off, you should know it’s an acronym. SEO = Search Engine Optimization.

Dictionary Definition: [n] the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. (confused? read on)

Our Definition: doing some things (we’ll elaborate later) to help your site rank higher on search engines

“Ok, so what are these ‘things’ that make my site rank higher?”
Depends on who you ask. With SEO, you have to be careful to not break any rules. Since everyone wants their site to rank high, some people have found ways to trick the system.. but that road usually just leads to being blacklisted. Which sounds bad without even having to explain what it means.

“Gotcha. But you didn’t really answer my question.”
Right, sorry. The best thing you can do to improve your SEO is to make sure your site always has fresh content that is relative to your website’s topic. Really, you just want to have a strong web presence.

“How do I get a strong web presence?”
There are several things that contribute to a strong web presence. One is a blog. Writing a blog is a great way to produce and share information about your organization. Another way is through social media. Facebook, Twitter, Google +, Pinterest, Instagram, and the list goes on… Any way to get people talking about you is good for SEO.

“But I still don’t really get it. What exactly is SEO?”
Let us try to explain it this way.. Take Google for example. When you do a search for “web design company near me”, Google has to have some way to decide which sites are listed on page 1 and page 2 and so on. For the sake of time, let’s just say Google “scans the Internet” and the websites that are the most popular and have the best and most relative content get pushed to the top. SEO includes all of the practices and tips that help your website become one of those popular sites.

“How do I know if my SEO is good or bad?”
Do a Google search for some keywords related to your website and see where you rank on the results. (P.S. It takes a while for Google to pick up on new websites, so if it’s new you may not get ‘real’ results from this.)

Any more questions about SEO? Have a word you need us to define? Send us a message via our contact form below and we’ll get back to you ASAP.

Define “Responsive”

If you have been keeping up with website design at all for the last year, you know a major buzzword is “responsive”. Example: You need a “responsive” website. But you may still be confused on what exactly that is. No worries, we’ll explain it all in this blog post.

Dictionary Definition: [adj] acting in response. (not the most helpful)

Our Definition: In the context of websites, responsive means that your website actually changes its layout based on the screen size it is being viewed on. (laptop, tablet, phone, etc.)

“Why do I need a responsive website?”
A couple reasons. First, Google cares about responsive websites and ranks them higher on its mobile search engine. Second, better user experience. You can understand this. You have gone to a site on your phone and had to zoom around and try to click microscopic links to find the information you need and it was probably very frustrating. When a site is responsive, the links and content change to fit the screen size and give a much better user experience.

“I have a desktop version of my website, but I also have a mobile version. Does that make my website ‘responsive’?”
In short, no. Having a mobile version of your website does not mean your website is responsive. However, as far as Google’s search results are concerned, a mobile version is a-ok.

“So if Google doesn’t care whether I have a mobile version or a responsive site, why should I?”
Good question. They may not care, but you probably should. A responsive site means much easier maintenance and updating, because you only have one website to work on (instead of 2 separate versions.)

“Where does the word ‘mobile-friendly’ fit in with all of this?”
The word ‘mobile-friendly’ gets thrown around a lot with the word ‘responsive’. The best way to answer this question is with an old school venn diagram.

responsive versus mobile friendly venn diagram

So basically, a responsive site is mobile-friendly.
And a mobile version is mobile-friendly.
But a mobile version is not a responsive site.

Have any questions about this or need us to define a certain word? Send us a message via our contact form below and we’ll answer ASAP.